The Algorithmic Shopper Rethinking Growth, Strategy, and Brand Power in an AI-First World ／Paul Ferrando Accornero （St. Martin's Publishing Group）

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You can't separate marketing, product, and AI anymoreーThe Algorithmic Shopper will help you win the next era. Marketing has always relied on human psychologyーnow that trillion-dollar ecosystem is becoming obsolete. For over a century, companies have tirelessly studied our aspirations and our fears, developing heartfelt brand narratives and sophisticated marketing campaigns that appeal to our emotions. But AI agentsーdispassionate digital proxies with perfect memories, programmed to act in their users’ best interestsーare taking over, creating a fundamental separation between the shopper and the human consumer. A new era, dominated by shoppers without insecurities to cater to, or heartstrings to tug upon, is not just coming; it is already here. The only way to appeal to agentic AI is to be verifiably betterーthrough a superior product, a more transparent supply chain, and cleaner, more accessible data. The pain point we face is profound, but it also presents a remarkable opportunity for a

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